THE KING OF THE CUBAN SANDWICH SEES HIS NAME GO UP ON THE STREET OUTSIDE HIS NEW JERSEY RESTAURANT



Belarmino Rico learned to make the Cuban sandwich or Cubano in his uncle’s bodega in Havana, and he brought those skills to the United States.

Nearly 4 decades ago, he opened La Pola Restaurant on Palisade Avenue and 54th Street in West New York, N.J., and the «King of the Cuban Sandwich» has thrived ever since, selling Cubanos, sugar cane juice and specialties from his native Spain (La Pola is the village where he was born).

With the last name Rico — Spanish for «delicious» — he was destined to be a success in the food business. At 83, he still opens the restaurant at 5 a.m. to begin preparing the ingredients for his Cuban sandwiches — pan de agua or water bread, Swiss cheese, sliced ham, lean roasted leg of pork, sliced pickles and mustard.

Rico uses butter and adds his own mojito — olive oil, garlic, lemon and white pepper.

On Thursday, police closed off the street for a ceremony attended by town officials, a congressman and a priest to sing Rico’s praises and put up a street sign in front of his store: La Pola «Rico» Way (I think «Rico Way» would have been enough).

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